Case study
Facilitating collaboration across the transport supply chain
Customer engagement – Process design – Prototyping
Go early, with honesty
Another Tomorrow has been working with DFDS - Northern Europe's largest integrated shipping and logistics company - to help align their green transition projects with their customers' core needs. Together, we sought to breakdown collaboration inertia and develop a culture of trust and honesty amongst all stakeholders.
As many organisations from all industries and geographies are targeting net-zero emissions in the coming decades, DFDS understood their role in reducing hard-to-abate emissions stemming from transportation.
Desired Outcome
DFDS’ primary goals for this project was to generate insights into their customers' unique decarbonisation and transportation needs. Through this insight, opportunities to strengthen collaboration and realise potential partnerships could be realised. As DFDS is actively introducing new offerings, closer customer relationships will help them validate new product directions and carry out meaningful market testing.
Ways Of Working
Understanding the urgency to reduce transportation and logistics emissions within their value chain, DFDS – with Another Tomorrow’s help – conducted extensive customer engagement. We designed an engaging experience to uncover honest and meaningful insights. Customers, too, are eager to move away from business-as-usual reliance on offsets. Regulatory compliance, meeting voluntary targets like SBTi, and improving brand position through a genuine commitment to decarbonisation are all driving forces. All companies agreed that the only way forward is together.
Collaboration across supply chains can optimise and accelerate sustainability performance and uncover new business value. Therefore, Another Tomorrow launched the Net-Zero Co-Lab together with DFDS and some of its most valued customers, to enable imperative dialogue and collaboration — critical to the reduction of Scope 3 emissions.
Project results
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Prototypes to accelerate the transition
Through the Co-Lab process, participants developed several unique prototypes to nudge and enable logistics customers to make more sustainable purchases. Another Tomorrow refined and tested several prototypes for future application.
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Captured co-lab outcomes
To maintain momentum between Co-Labs, we created a website housing the various ideas, discussions and prototypes that emerged. The website ensures that the outcomes can be leveraged by participants in the future.
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Scaled project impact
We've expanded the Co-Lab membership and invited a number of additional organisations interested in reducing their Scope 3 transportation emissions. We are focused on fostering a cross-disciplinary environment.
Check out some of the early prototypes created during the co-labs!
