Rethinking breakfast for the next generation
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We are excited to announce a new project together with Arla Innovation, exploring what the future of breakfast experiences will look like for the next generation!
Make sure to sign up for one of the 50 exclusive spots at Arla Hack on June 9th!
So, what's been happening so far?
In the past weeks we've been deep into the Discovery phase, interviewing a bunch of teenagers on their breakfast habits, school, friends, social media, influences and anything in-between. Simultaneously, we ran a survey with parents and guardians to not miss out on their perspective in relation to their kids' breakfast habits.
This week, we met with our newly established Youth Advisory Group consisting of 7 members between 16 and 20 years old and experts in the realities of being young today and the ever-changing needs one could have. Their perspective is paramount which is why they're helping us to craft and design the upcoming hackathon through directing insights and learnings. At the hack, the Youth Advisory Group will form the jury and evaluate whether the solutions pass the youth test.
Sign up for the hack | |
Lyreco partners with Another Tomorrow to inform and accelerate their green transition
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Today's the day of exciting news! We’re finally able to announce that we’ve teamed up with Lyreco Denmark to inform and accelerate their green transition by measuring transition capability and pace in the upcoming months using our TransitionView tool.
“We’ve just conducted our first assessment using TransitionView. The assessment included all departments of Lyreco Denmark and is a first step in defining a baseline for our transition potential. The results reflect the effect of our internal awareness-creating initiatives while qualifying our discussions on how to accelerate the execution of our sustainability strategy”, says Gro Kardel, ESG Manager, Lyreco Denmark.
Read the full announcement here.
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Another Tomorrow is growing!
Today, we'd like to introduce you to Business Designer Caroline Söderquist who recently joined us and is already deep into the above mentioned client project, Arla Hack. Caroline has a background within UX, Service and Business Design and joins us from her recent role as Design Lead at H&M Design Studio. Let's get to know her better!
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What's your role at Another Tomorrow and what are you currently working on? I’m a Business Designer and I'm involved in the Arla project 'Rethink Breakfast' with a focus on the next generation. This is in line with some of my previous experiences working on food systems within the public sector.
What do you enjoy most about working as a Business Designer? I’m a process nerd, and I love helping organisations find creative solutions to the problems they are facing. I’m also very curious and enjoy digging into areas and problem spaces that I know very little about.
What excites you about working at AT? I love getting to work with smart, dedicated and fun people to solve important challenges which is exactly what I get to do here.
Catch Caroline on her daily commute on her e-bike from Bromma to Hammarby Sjöstad or reach out to her | |
Future Forward — a documentary series
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"If you're in any industry and you're not thinking about climate change, I don't know what you're thinking about."
Watch this inspiring documentary series featuring businesses pioneering industry innovation on the front lines of climate change. The short films prove that a net-zero carbon journey is possible (and crucial), and companies can change the way they do business to create a liveable and healthy planet for future generations.
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Stay safe and stay curious!
/ Linnéa & Team Another Tomorrow
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